Experienced technologist with a proven track record in identifying issues and opportunities in complex situations. Specialties: general management, product definition and strategy, creative problem solving, ux design, usability, software engineering, requirement specification.
New York Public Radio
Director of Design & User Experience | 2015 - Present
Responsible for the design strategy, direction and implementation of our products, digital innovation, and managing a team of 2 designers.
Collaborates with leadership team to create our team's OKRs
Contributes to digital strategy and product roadmap
Leads user experience design across all our brands (web, apps, off-platform)
Oversees design, prototyping, and user research
Develops a design system
Contributes in design and web development as needed
Participated in the preparation and launch of paid internships
New York Public Radio
Director, Product Development & UX Design | 2011 - 2015
Responsible for the product strategy, and managing a team of 2 designers and 1 product manager. Led various products launches across our brands (web, apps, off-platform).
Improved conversion on our donation experience by 30%
Increased web on-demand and streaming listening by 25%
Led the product development and co-designed the WNYC App
+480% in on-demand plays, +330% in app sessions
Resulted in a $10 Million grant by the Jerome L. Greene Foundation to support our digital innovation (NYTimes)
Led design of The Feast, NBC Local's lifestyle property
Designed NBC Local Media Labs presented at Google I/O 2010
Created requirements, wireframes, designs and prototypes
Product Manager | 2008 - 2010
Led the successful launch of 3 series of sites in 10 US local markets
Grew monthly page views from 29MM in Nov 2008 to 180MM in Nov 2009
Managed the overall user experience & design across all 10 sites
Webby Honoree 2010 in Best Practices for nbcnewyork.com
Managed product development on the food blog The Feast launched in 4 cities
Created roadmaps, requirements, wireframes, designs and prototypes.
Lagardère Group (CellFish Media LLC)
Project Manager | 2006 - 2008
Managed projects from idea to launch, including creation of product requirements for mobile products (PSMS/WAP)
Managed aggregators + carriers relationship (USA, Canada, and Central America)
Kept our products compliant with MMA and Carrier Guidelines
Monitored products and services (QOS) on 20 shortcodes and 15 carriers
Product Manager | 2005 - 2006
Managed development and launch of the mobile app SCANBUY Shopper
Created marketing plan and product specifications for SCANBUY Shopper
Worked closely with New York and India based engineers
Bachelor of Science in International Business & Marketing | 2005
Neoma Business School
Bachelor of Science in International Business | 2005
Creator | 2016 - Present
A simple guide about Rockaway Beach.
Creator | 2014 - Present
Created Feelio: the daily email that tells you what to wear. Available in a few cities including New York, San Francisco and Paris.
Started working on a react native iOS application, currently being beta tested with 15 users.